Monday, February 9, 2009

Chocolate Dipped Shoe, Anyone?

I received my latest issue of Lucky magazine in the mail a couple days ago, and inside the front cover was this ad for Nine West's frequent shopper program:

And my instant reaction was: OOoooohh... yum... I want that....

Which is completely illogical because what am I going to do? Lick the chocolate off the shoe? Wear a shoe covered in chocolate?

Totally illogical. And yet...

Somehow the image of a chocolate covered shoe has created instant want in me, without my actual wanting the object in question. Fascinating. And it makes me think that there are some brilliant marketing people over at Nine West.

Although this doesn't make me feel any more like dropping $100 on a pair of shoes than I did before, so maybe it isn't so brilliant. Then again I did go to their website to see what it was all about and checked out their new season while I was there, so maybe...

Either way, I now need to go eat some chocolate!

Just out of curiosity I showed my husband the add and asked what his reaction was, and he shrugged.
I asked, "Do you kind of want it?"
And he quite logically answered, "What the heck am I going to do with that?"
Well, he's not a woman...

1 comment:

Anna said...

Hm, I have to say that I find it kind of gross. I guess I don't like my chocolate smelling like feet:-)